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Softbank is said to be in talks to take a stake in Zomato. It commenced similar discussions with Zomato’s rival Swiggy last year.

India’s food delivery market is estimated to be growing at a quarterly rate of 15%.

Softbank is expected to make an investment decision by the end of 2018.

In the aftermath of Walmart’s $16 billion acquisition of e-commerce upstart Flipkart, Softbank, a Japanese tech giant and investor, looks set to double down on the Indian market. The Economic Times reported today that Softbank was engaged in initial talks with Zomato, a food delivery service, to take a stake in the company.

In fact, a source told ET that Softbank was scouring the Indian food delivery market for deals, with plans to infuse anywhere between $200 million and $400 million in a worthy candidate. The Japanese company had reportedly commenced talks with Swiggy, another food delivery service, late last year to invest as much as $250 million in the latter’s growth, although nothing seems to have come of it yet.

India’s food delivery market, which is dominated by Zomato and Swiggy, is growing fast. Earlier this year, RedSeer Consulting, a research and consulting firm, estimated that the market grew at a quarterly rate of 15% last year, with daily order volumes more than doubling to 460,000 by September 2017. In April, RedSeer also pegged the size of the market at $740m.

The increasing level of interest in India’s food delivery market is thought to be reminiscent of the investor hype surrounding ride-hailing services a few years ago when Uber entered the country. Interestingly, Softbank has a stake in both Ola and Uber. Both companies have or had their own food delivery services. Ola acquired Foodpanda, a food ordering app, in December last year with plans to invest $200 million in the company. Meanwhile UberEats was launched in May 2017 and is said to be going strong.

Softbank is expected to make an investment decision by the end of 2018. Last month, the company’s CEO, Masayoshi Son, said that Softbank was on track to invest more than its original target of $10 billion in India by 2024. It’s already invested $8 billion since 2014, partly through its Vision Fund for tech investments, making bets on the solar energy, e-commerce and hotel booking markets to name a few. It is currently said to be mulling a $3 billion investment in Paytm Mall, the e-commerce arm of Paytm, in which it already owns a 21% stake, pending a possible exit from Flipkart.

The news of the possible investment in Zomato follows speculation regarding the launch of a second Vision Fund by Softbank. The new fund is expected to also have a $100 billion corpus and could launch as early as 2019.

Source of the article : Business Insider

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Better marketing research essays with these simple steps

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Better marketing research essays with these simple steps

Marketing essays are always very difficult to master, even for the students who are from the same background of studies. It is difficult because it involves a lot of basics and principles which needs to be mastered before starting to write. Marketing research essays involves proper detailing of the research done on the market for the concerned topic, which generally involves eliciting genuine facts and figures. Thus, authenticity is an important factor when you are writing on marketing research essays. Let us see some of the ways by which you can perfect the art of writing a masterclass marketing research essays:

  1. Survey of the market, related to the topic:

As the name suggests, marketing research essays involves a lot of research on the topic. This includes a proper survey that needs to be done on the topic. The survey must include all the necessary details of the limitations and advantages of the topic related to the market study. Don’t forget to put in a proper analysis of the market risk factors of the topic; this will indicate to the reader and examiner that you have made a detailed analysis of the topic that has been assigned to you.

  1. Structure:

One of the elementary things to do while writing on a marketing research is to follow a set pattern of structure. Normally marketing research essays starts with an introduction, where you got to write about the main purpose of the marketing research that you have to perform. Your research objective needs to be elicited here, so as to give a general overview to the reader about the topic. Next comes the body; this is one of the most influential sections of the essay where you got to write about the main points of the essay. The points should be well detailed and well explained. It is well advised to portray all the facts and figures in a diagrammatic way. This will give a clear picture to the reader about the limitations and advantages of the topic in relation to the market study. Market risk factors should be properly explained. Finally in the conclusion, you got to touch upon the main points of the essay in brief and new ideas can be formed by you but it should be relevant to the main topic of the essay. You can get further assistance regarding the structure of the essay from various essay writing service, available online.

  1. Skills in writing needs to be upgraded:

One of the mandatory things to do if you want to reap rewards is to improve upon your writing skills. There are sites like Management Writing Solutions where you can get hold of certain basics of writing through their examples of essays, thus enabling you to write better. Plus, you can get acquainted of the literature that has to be incorporated in your essay. I, personally in spite of learning the basics have faced a lot of problem onto how to write my essay better. To my aid, there are number of sites available online, from where you can consult experienced writers who can easily help you by delivering top quality write-ups on marketing essays that can very well help a student to secure good grades.

        Marketing research essays are generally tough, but by following the above-mentioned steps you can easily write better marketing research essays and excel in your academic career.

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Why Samsung Galaxy S 7 Edge is still a popular smartphone in Dubai?

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Adjust all the notifications on Galaxy S7 edge

Even when the latest versions of Samsung smartphones and other Android phones have been around the market, still the popularity of Samsung Galaxy S7 Edge has not yet diminished. In Dubai where people are largely fascinated to buy smartphones with the advanced functionalities, the craze to buy this cutting-edge Samsung Galaxy S7 has also been observed.  Below are a few advanced features that have enhanced the popularity of Samsung Galaxy S7 Edge even today.

Exclusive AOP or Adjust Always on Display settings of Samsung Galaxy S7 Edge

If you ask for the best feature of Samsung Galaxy S7 phone, then the phone’s Always on Display (AOD) option should first come to the mind.  This advanced feature allows you to use the screen light up to a small number of pixels only. It obviously means that it prevents all the unused pixels to consume energy right away. This AOD mode shows date, clock, battery usage, missed as well as message alerts on the lock screen of the phone without utilizing adequate power. The AOD feature also highlights diverse customization options.

Galaxy S7 Edge’s Adjust Color Saturation

Do you know that you are able to adjust color saturation on Galaxy S7 Edge? Its AMOLED display offers sharp as well as bright colors and it is undoubtedly a good option for the smartphone users.

Sound Equalizer of this smartphone

If you want to listen to good music and also wish to make the tunes more interesting then you should check out the exclusive sound equalizer option of Samsung Galaxy S7 Edge. Other options such as Surround, Tube Amp pro and UHQ upscale are available. Moreover, this equalizer can be easily adjusted by rotating treble, vocal knobs and so on. This feature certainly works best while using the headphones.

Feeds adjustment option of Samsung Galaxy S7 Edge

This Android phone is easily distinguishable from other smartphones offered by LG, HTC and Apple because of its curved screen. In fact, the screen of Galaxy S7 Edge can make it simpler for you to know the notifications if the phone is placed rightly face down. By swiping the finger along its edge you can activate information like missed call, stock quotes, weather reports, news feeds and so on.

Adjust all the notifications on Galaxy S7 edge

One of the annoying factors of downloading multiple applications on a smartphone is indeed the constant notifications. Interestingly, Samsung Galaxy S7 allows you to tone down all these notifications without much hassle.

Easy identification of unsaved callers on Galaxy S7 Edge

From time to time, you can get phone calls from the people you do not know at all. Another useful feature of Galaxy S7 Edge is its ability to identify the unsaved numbers.

Option for the fast launch of camera on Galaxy S7 Edge

If there is some memorable event happening near you it is quite obvious that you want to access the phone’s camera quickly. You should always turn on Quick launch camera option of Galaxy S7 Edge. When this particular feature gets activated, you may press the Home button twice in order to launch its camera. This feature is available even when S7 Edge phone is locked.

Download Booster feature of S7 Edge

If you wish to download applications quickly there is a perfect way to make it happen with the help of the Download Booster feature of Galaxy S7 Edge.

Smart Alert Option of Galaxy S7

The smart alert option is handy when you have missed a message or call notification. This smartphone may vibrate the next time you pick it up from the flat surface if there is any kind of missed notification. 

Purchase Samsung Galaxy S7 Edge at Best Prices from Letstango

Want to buy Samsung Galaxy S7 Edge in Dubai and explore all its innovative features? If so, then Letstango.com is the best place to explore. As a leading online shopping portal in UAE it comes up with the latest products of the popular brands and it also offers multiple benefits. For example, you have the assurance to get attractive offers and you also can contact its team of customer support professionals for any post-sale query. At Letstango, free product delivery is available anywhere in UAE and that too within one or two days.  Pay cash on delivery and enjoy its 15 days generous replacement policy. Get most out of your Samsung Galaxy S 7 Edge deal from Letstango.

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